Productivity, Mindfulness, Health, and more. BMS Team | | November 21, 2014 November 21, 2014 | Marketing Management, Notes, assortment, meaning, product| 0 Advertisement The set of all products and items offered by a company for sale is called a ‘product mix’. It refers to how closely related the various product lines are, with respect to end use, production requirements, distribution channels or some other way.. In this lesson, you'll learn about product assortment and the related strategy companies can use. Improve your vocabulary with English Vocabulary in Use from Cambridge.Learn the words you need to communicate with confidence. }], 'max': 3, pbjs.que = pbjs.que || []; An excerpt from the income statement and other data follow: Particulars Total Produ, Working Scholars® Bringing Tuition-Free College to the Community. study { bidder: 'sovrn', params: { tagid: '346693' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, © copyright 2003-2020 iasLog("criterion : cdo_l = en"); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, imaginable degree, area of Product assortment refers to the variety of products that a retailer presents to the consumer. { bidder: 'openx', params: { unit: '539971080', delDomain: '' }}, - Definition & Examples, Carl Von Clausewitz: Biography, Theory & Quotes, Small Business Project Management: Planning & Tools, Biological and Biomedical These decisions affect both retailers and manufacturers supplying them. var pbHdSlots = [ partner: "uarus31" { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, 'buckets': [{ bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, The product lines may range from one to many and the company may have many products under the same product line as well. { bidder: 'openx', params: { unit: '539971079', delDomain: '' }}, A structured search through millions of jobs. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, You can use product assortment as a strategy to maximize your market share and profit by mixing up various aspects of your product assortment, such as focusing on two or more of the product assortment characteristics, like developing a broad, long, and consistent product assortment, but forsaking product depth. These examples are from the Cambridge English Corpus and from sources on the web. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, }] ga('require', 'displayfeatures'); "authorization": "", { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, pid: '94' { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, Whereas some stores may carry a deep and wide assortment in their merchandise mix, such as a large online retailer, other stores may have a shallow and narrow assortment*, such as a small chocolate store.

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