You’ve made a sale – which is awesome. For example, in our Buzzstream review, we start off by talking about why we don’t have any link building product recommendations on our website (short answer: they’re mostly crap). The Product page for each item displays the average rating and the recommendation percentage, as well as the details of each review. A powerful product review should clearly point out who the product is for. BUT, the sales funneldoesn’t end when someone makes a purchase. 97% of consumers read online reviews before making a buying decision, so you want your reviews to provide the information consumers need to engage with and buy from your business. Users want to make sure the product is the best of its kind .Take marketing tools — people want to make sure they’re straightforward, user-friendly and … Example Description. Well, you could… OR you could tak… So just sit back and wait for all those great reviews to come pouring in, right? The vague “It was good, the end” reviews don’t offer online searchers much in the way of helpful information to guide their buying and visiting decisions. Then we talk about how Buzzstream is different – it’s a relationship building tool, not just a link building tool. Another reason why people read product reviews is even simpler. You might be thinking, “Duh, I know this already, people say nice things about my business.” Great service makes for happy customers; happy customers leave reviews; customer reviews make for better product pages; better product pages make more sales. In this example, a site member can rate, review, and recommend products in a Wix Store. It’s one big circle. Examples of Good Reviews If you want to generate more positive reviews, it helps to know what an excellent review really looks like. The customer lifecycle and funnel extends beyond the sale – where customers are made into loyal advocates.

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