<> ���kP�Ji�2��s����P�����?�C����*V�����sF��L!�bN S�>>\�rt0Q �J����ZW J�N����Bp�}r�J�Z\��>>����Z���r���f%�@/�K% The study is conducted to assess the practice and challenge of Public Relations in 0000128512 00000 n 0000002434 00000 n endobj <> A public is any group that has an actual or potential interest in or impact on a company’s ability to achieve its objectives. <> 0000087214 00000 n Business, marketing endobj ���?�/���Pb��M�V/�mgiP,Fڢ?�}�lٹ! <> ���ځ�� U�2�x�_�k���Z�.F����C�K#QV����y���X=��m��{r�f��� 11 0 obj 12 0 obj %�WfL�� ���ު�uΣjw;����)���sw9s`L��o ����U�P}?7���q�����dW�-óv�^F���7�r}�ʬx�~ph=E{g����$؆��TM�ٺ�դ���n}��?��= .$~] 0000002890 00000 n <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 720 540] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> e���.�p�}��C���Vo�:wT����ȎNL�ȉKI}�,kx�|�z�B��ϸ%�j� F�퐨�� 3 0 obj $.' endobj Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations www.aenike.ub.ac.id “The best advertising is done by satisfied customers. 16 0 obj stream The fields of public relations has dramatically grown to build the relationships between an organization and its key publics through effective communication. 4 0 obj endobj 4 0 obj <> %���� Offers Reasons to Buy Now. 0000003316 00000 n Sales Promotion and Public Relations Dr. Anil Mishra [email_address] 9937635059 Asian School of Business Management Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. 6��`�D��GA�: ����$�@ƾ^�_�@�)q�)e�B�s�b����~�cQ��4);1�߽l`V������,0�);�x:Y��������{��`�"6�s�f �C���=�b~ endstream endobj 119 0 obj 303 endobj 73 0 obj << /Type /Page /Parent 57 0 R /Resources 76 0 R /Contents [ 89 0 R 95 0 R 98 0 R 100 0 R 102 0 R 104 0 R 107 0 R 115 0 R ] /Thumb 44 0 R /MediaBox [ 0 0 595 842 ] /CropBox [ 0 0 595 842 ] /Rotate 0 /Annots 74 0 R >> endobj 74 0 obj [ 75 0 R ] endobj 75 0 obj << /Type /Annot /Subtype /Link /Rect [ 480.00183 49.19698 556.00212 63.59703 ] /A 117 0 R /Border [ 0 0 0 ] /H /N >> endobj 76 0 obj << /ProcSet [ /PDF /Text /ImageC ] /Font << /F1 84 0 R /F2 91 0 R /TT1 78 0 R /TT2 80 0 R >> /XObject << /Im1 106 0 R >> /ExtGState << /GS1 109 0 R /GS2 111 0 R /GS3 116 0 R >> /ColorSpace << /Cs9 87 0 R /Cs10 97 0 R >> >> endobj 77 0 obj << /Type /FontDescriptor /Ascent 921 /CapHeight 0 /Descent -271 /Flags 4 /FontBBox [ -97 -271 1000 921 ] /FontName /IMNFHF+Optima,Bold /ItalicAngle 0 /StemV 133 /FontFile2 81 0 R >> endobj 78 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 121 /Widths [ 278 0 0 0 0 0 0 0 333 333 0 606 0 333 278 0 556 556 556 0 556 0 556 556 556 0 278 0 0 0 0 0 750 667 0 0 0 500 0 778 0 0 0 0 0 889 0 0 556 0 0 0 0 0 0 1000 0 0 0 0 0 0 0 0 0 500 556 500 556 500 315 500 556 278 0 500 278 833 556 556 556 0 389 389 333 556 0 778 500 500 ] /BaseFont /IMNFHF+Optima,Bold /FontDescriptor 77 0 R >> endobj 79 0 obj << /Type /FontDescriptor /Ascent 919 /CapHeight 0 /Descent -271 /Flags 4 /FontBBox [ -78 -271 1000 919 ] /FontName /IMNEMK+Optima /ItalicAngle 0 /StemV 0 /FontFile2 86 0 R >> endobj 80 0 obj << /Type /Font /Subtype /TrueType /FirstChar 32 /LastChar 163 /Widths [ 278 0 0 0 0 0 722 278 278 278 0 0 278 333 278 278 556 556 556 556 556 556 556 556 556 556 278 0 0 0 0 389 0 667 611 667 778 500 500 778 778 278 0 611 500 889 778 833 556 0 611 500 556 778 667 1000 0 611 0 0 0 0 0 0 0 500 556 500 556 500 278 500 556 278 278 500 278 833 556 556 556 556 333 389 278 556 500 778 500 500 500 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 278 278 0 0 0 500 0 0 0 0 0 0 0 0 0 0 0 0 556 ] /BaseFont /IMNEMK+Optima /FontDescriptor 79 0 R >> endobj 81 0 obj << /Filter /FlateDecode /Length 6966 /Length1 12004 >> stream <>>> 0000096774 00000 n 9 0 obj 0000087192 00000 n <>/Pattern<>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 540 720] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> t�������I(�G�.�s���c���E��+���GhŘ����8��yw�}�K������^�2�RN��_�>{���̈^%K�Z |��,aZ)�V��~��9��p0.}�QZ�? endobj endobj 0000051563 00000 n <> 0000055229 00000 n 0000083895 00000 n 4C���z"E�t��h�$�z(�\�ހr��O�A1��ӻ�R��o�W�|#�^0h݃~rx�[��T��Q���P�V��D�z��(�)!�P����p�E�ʙ�e}�&Q�+���;e��2��[&�AW�0���C�^�#(%H՘_�#[�6�3��d)��3&+y.�/G �u���*/K����"�� ��� ��? \��3���N����v@�ϲ@�4��=/�y? 0000004086 00000 n 0000083991 00000 n 0000011210 00000 n endobj 3 0 obj endobj %PDF-1.5 0000002264 00000 n 0000093592 00000 n 0000132203 00000 n 0000001365 00000 n <>>> f��u`�RK�F_~��:w/���3q 7U[�됶��R���?o?�8�P~T���ͦK�`���������0�v�r�aOa.Jo:�1~; ��H��� I`|��"�](�)ʹ�0�d�"���L_���z�1�-����F��j��k�o$�3z�_|$-���7�q�h�~.�'@�s@�\��.����(�T�7K����O�5��~�b�p�l�4@ UZ���M�� W} }p�ť <> 0000080462 00000 n +Xq�=��Oϟ/�?����?�X����Տ��W�? endobj g����^s��ߵ�I��# <> 15 0 obj ���M�`�8'-�{v��f�jo��;3;�ax������3''pz6�y&@���R��VM�}>�ο�?#�%������C���r�'@��u7�t�O��I�t�g�sUaear�g �Š$(]�!�,��;��.`������˳�$"/��hH�Q�} �{-�@��bӵSN�ռd�vٽNJ��I² %�E���W�Y���U�"�Q ��C�+��}��M���Dx�*�V�,[.�k����F��,���3����W���ʠF�أ��26kP+�F����s��'r����f0���Y�M7m�t�U����P& !+��XU �ğ)��$��F/�B������W�#��5����x�AˑQ�U��u�"tkd?��$Vz;/��L�F�ݳ�����4{ĺ�Z�ʷ��7ܰ[w��9�Β��R���D ���LВt�������l־l��";ʌOR|�P�+���6�ڤ+�%�n#�t���4[�iѴ�vU@�gn������-�,�)�/*- 0000096751 00000 n 0000001602 00000 n ��|\�19`U�M�s&+*��1v5%. endstream 5 0 obj stream �`0�N����W��F`T(E?�ן 1 0 obj 0000090441 00000 n endobj 0000002680 00000 n endobj endobj endstream The primary motive of any business is profit maximisation, and it can only be achieved by increasing sales. (See Business Hotline publication MA 11). x���[o�@��-�?��nE&;{���J4M+� Public relations involve a variety of pro­grammes designed to promote or protect a company’s image or its individual products. ����=C�����?ffwvna���xq�06��l~�ӄ��1.�`��}�|}u��'���?e�p�`�M��ö��ף/��,:+x�A�4w ��4�n5��4�PlCy~}��P��}����g���8'�u�k� 0000131402 00000 n Also try www.royalmail.co.uk for information on selling to new customers. 0000011143 00000 n B. 6 0 obj 0000137179 00000 n {�7^pQ����/�����z�L��|Ʈ����?�u�����\�p��+�6pDŽr����?�WG���R������*���_y]���ܦaJ� �o�R�&�9;�h�3�͙Ax�&K�7�"aV#M�?|&������!\�a�;W̅�#�O��uC�D��Ð��N��u1頝v�Na�R�u��ۛ�3��fXڦ����]c���k���T��|�'4��_68���?eCͻ�f��Xc�����F���ŝ����w,%eD�'�ڂ�R���*)Z{I�޽Ćw���H�r��ιsOF��;t�ߛRᨉ���P�Wdq�CiN��P�A��h�L�]���k��������鐣jhf�w�m��1�����!aJ 2 0 obj 0000131379 00000 n ?�x�5%o=KxⲔ{�hBUiC��*�Pw�k��sT0�^�1#����ϱ�M��߄A�be�,�Ï|��|�t�6U�-ן�iu��j�Fy��������s\j���uV�ߏz��J���˧�a��/>WNN�̤:�N�E %���� �L,3X�����؜ 10 0 obj [ 10 0 R] <> 70 0 obj << /Linearized 1 /O 73 /H [ 1602 419 ] /L 166526 /E 137538 /N 5 /T 165008 >> endobj xref 70 50 0000000016 00000 n P��H�uԔ=��XGm�x�����F�N���U�^mUy�����t\�/�lj��}؂�U̬���8EЕ���̬�+bUrw��+Z3�����Ž�l����}����@ ��`W��u,]����g��M�*�.$w�S�S��TV�*�lBrr�jD3[]@��=Jq���ܿ���Rl��k�E�^�>d��9u�� c=�6p�b��сbf���qY06)��(�{{ĎWĸ$�-99�0��׋�t��dd#�Z�d�����Hi�I�ÔS�X� ;\j��Z�-���Yh)E�j�cz��~�@�YW\�H< }RH4L�8���z��K��V:wPo@�+c|&W�5A'����R�Ys��!�3t3�=q$����{L�=0�ä���O��%\R��A����-���m��g��+�p���N�n7kO�8}} >+Јm1$�v[��mn?�?O��oC���z���%wM����?�&1��A�ڀ�be�\�~��VYCCXBm�A")������GT �C�x���;�ы8��S���F�7�l��0�l�h�� �/w��A��|. 0000040849 00000 n 8 0 obj Advertising, Sales, Promotion, And Public Relations - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. endobj 0000093569 00000 n The public is the buyers of the product and the media is responsible for selling it. I�9�����1a�tU>����rL %PDF-1.5 0000002293 00000 n <> <> 0000134095 00000 n 7 0 obj 0000133534 00000 n Public Relations within the Marketing Plan C. The Media D. PR mailing list E. Gaining coverage F. Stories at your Centre G. Press releases H. Photographs I. PR resources What is Public Relations? %PDF-1.4 %���� 13 0 obj <> 0000051622 00000 n �:��������L! 14 0 obj ",#(7),01444'9=82. On the other hand, public relations is about building and maintaining good relations, with company’s stakeholders, by gaining favourable publicity, having a good reputation and so on. Sales promotion is a mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. Public relations Œ A Directors™ Briefings on effective PR may prove helpful. x��=ێ�8���z����e1�Mfw0�3gs�,�ap�n'�;w��;����*�B��d�J&@ږD�źW�H����g�`%��3Uh� 0000002021 00000 n endobj 1 0 obj trailer << /Size 120 /Info 68 0 R /Encrypt 72 0 R /Root 71 0 R /Prev 164998 /ID[<3936d9072379e321750be723cc6bcaac>] >> startxref 0 %%EOF 71 0 obj << /Type /Catalog /Pages 57 0 R /Metadata 69 0 R /JT 67 0 R >> endobj 72 0 obj << /Filter /Standard /R 2 /O ( U�V�.�`�����Dz�-���#_m�_�}�g) /U (\(UnT�b¯K��spL$��#Ft>��ESt�{��) /P -36 /V 1 /Length 40 >> endobj 118 0 obj << /S 195 /T 315 /Filter /FlateDecode /Length 119 0 R >> stream

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