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The primary motive of any business is profit maximisation, and it can only be achieved by increasing sales. (See Business Hotline publication MA 11). x���[o�@��-�?��nE&;{���J4M+� Public relations involve a variety of programmes designed to promote or protect a company’s image or its individual products. ����=C�����?ffwvna���xq�06��l~�ӄ��1.�`��}�|}u��'���?e�p�`�M��ö��ף/��,:+x�A�4w ��4�n5��4�PlCy~}��P��}����g���8'�u�k� 0000131402 00000 n
Also try www.royalmail.co.uk for information on selling to new customers. 0000011143 00000 n
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",#(7),01444'9=82. On the other hand, public relations is about building and maintaining good relations, with company’s stakeholders, by gaining favourable publicity, having a good reputation and so on. Sales promotion is a mass communication technique that offers short-term incentives to encourage purchase or sales of a product or service. Public relations Œ A Directors™ Briefings on effective PR may prove helpful. x��=ێ�8���z����e1�Mfw0�3gs�,�ap�n'�;w��;����*�B��d�J&@ږD�źW�H����g�`%��3Uh� 0000002021 00000 n
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